Showing their undoubted media abilities, Shelter today launched a new study describing a model of a living home standard (LHS). The standard is based on 39 attributes of essential and more ‘tradable’ attributes of five dimensions of ‘home’ drawn from intensive research with the public carried out by Ipsos MORI. The hook was to show many homes in Britain fell below this new standard, an approach characterised as in the same spirit as the national living wage. The social, tv, radio and print media took to it hugely. So well done Shelter for getting the housing crisis and housing deficit to the top of the news agendas.
In this short post I want to review how they arrived at this new standard and reflect a bit on the national results that they hung their story around.
Ipsos MORI carried out nine months of investigative qualitative research with the public to uncover the five themes and 39 attributes deemed to make up the living home standard (regardless of tenure age or size). This was reminiscent of the approach taken by the Oxfam Humankind Wellbeing Index.The themes were based on: affordability, decent conditions, space, stability (i.e. security) and neighbourhood. Passing the standard required that it meet all of the essential conditions for each theme and a minimum number of the tradable ones for each theme.To take affordability as an example: the essential requirements were 1. Can meet the rent or mortgage payments on the home without regularly having to cut spending on household essentials like food or heating; and, 2. Not worried that rent or mortgage payments could rise to a level that would be difficult to pay. Tradable requirements for the affordability dimensions involved: 1. Can meet rent or mortgage payments on the home without regularly preventing participation in social activities; and 2. Can meet rent or mortgage payments on the home without regularly being prevented from putting enough money aside for unexpected events.
This sort of approach to affordability is refreshing in that it gets us away from the tyranny of specific ratios (cost to income ratios) and minimum values (residual incomes) but clearly does require household survey data. However, it would be incorrect to say that this type of approach is unassailably objective – it is not. Its attractiveness is that it has been robustly built up from the views of real people but of course even that has to some extent been conditioned by the design of the approach in the first place. More significantly, the quest for definitive objective measures is illusory and must require judgements about what is included and excluded, how threshold values are set and why, weighting (and how such weighting is approached) and the fundamental realisation that housing need, affordability and an overall LHS is and must be subjective and to an extent derived from judgment. However, that is not to say that this is anything but a comprehensive and well thought through approach. It is. We just need to recognise that while some forms of housing deficit are apparently objective and straightforward; others quickly become harder to pin down. We should welcome multi-dimensionality to thinking about housing problems but it bring challenges too.
A survey of just under 2000 adults, with results weighted to reflect the national (GB) population, was then undertaken to measure the extent to which the LHS was met and where it was not met. The analysis found that 43% of people live in homes that fail to meet at least one of these dimensions of LHS. Affordability was valued as one of the most important aspects of whether a home was acceptable but was the area that most failed on (followed by decent conditions). However, of all that failed only 1% failed in all five dimensions; the vast majority failed on one dimension or not more than two. The percentage failing the standard was negatively related to income i.e. lower income households were more likely to be in homes that failed the standard. A similar regressive gradient was found contrasting LHS with social grade. Third, fully 69% of private tenants failed the LHS and across age bands, the highest proportion failing (at 58%) were young aged 25-34.
This is more than a useful start and I particularly liked several things about the model – for instance, its multi-dimensionality and the concept of tradable relative to essential attributes. But it would be good to look at the LHS at different more local spatial scales so that it could articulate directly with complementary measures like official measures of housing need. Shelter have done a great job in getting their message out clearly and simply and doing so with such effectiveness. Housing needs to be up there near the top of the agenda because chronic problems rarely seem to inhabit the upper echelons of the news cycles for long. For all that, it is amazing how quickly fairly straightforward concepts and ideas get mauled and can confuse. Last night one of the BBC reporters struggled with the idea that 43% overall could fail the LHS but at the same time 69% of (private) tenants lived in homes that did not meet the standard.